Over the last couple of weeks I finished writing the book about my adventure of a lifetime: Panamerican Peaks, cycling from Alaska to Patagonia and climbing the highest mountain of every country along the way. By now I have successfully self-published the book to the Apple bookstore. This post gives a recap of the steps involved in that process, with a focus on the tools, logistics and finally some numbers and sales stats.

Disclaimer: In my personal life I am an avid Apple fan, and this post is heavily biased towards Apple products. In particular, the eBook is only available for the iPad. So the tools and publishing route described below may not be for everybody, but the process and lessons learnt may still be of interest.

Creating Content

The first step is obviously to create, select and edit the content of the book. During the actual trip I…

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Profitability Analysis

A short 4m30s animation about how to visualize customer and product profitability. Introduces the whale curve concept, how it is created, what it tells us and how it changes as a result of gap analysis to determine the profit potential.