Customer Profitability Analysis and Rapid Business Modeling

Keynote presentation about Customer Profitability Analysis and the Rapid Business Modeling approach.

A short 4m animation about how to visualize customer and product profitability. Introduces the whale curve concept, how it is created, what it tells us and how it changes as a result of gap analysis to determine the profit potential.

This 5 min video illustrates the Whale Curve instrument to analyze customer and/or product profitability. This particular presentation is using Excel and Tableau, a very powerful data visualization product.


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